Q4 2023 Performance of Top Delivered Meal Kits Apps on iOS in the UK

In the final quarter of 2023, the UK market for delivered meal kits and specialty foods applications on the iOS platform exhibited varied user engagement, according to data curated by Sensor Tower. Here's a brief overview of how the top apps performed during this period.

HelloFresh: Meal Kit Delivery saw a decrease in downloads from 14K in the last week of September to approximately 6K by the end of December. Weekly active users started strong at around 98K but dipped to approximately 88K towards the end of the quarter.

Gousto experienced a downward trend in both downloads and active users. Downloads fell from 7K to about 3K, while weekly active users decreased from 42K to roughly 33K over the same period.

Vivino: Buy the Right Wine saw an upward trajectory in revenue, climbing from $1.3K to $2.7K by the close of the quarter. Downloads also grew impressively from 1.5K to over 4K, and active users increased from approximately 11K to over 22K.

Naked Wines experienced fluctuations in downloads, peaking at 878 in late November and ending the quarter at 331. The app did not report revenue, and weekly active user data was not available.

Green Chef: Healthy Recipes displayed a mixed pattern in downloads, starting at 539, dipping mid-quarter, and then rising back to 401 by the year's end. Weekly active users saw a decrease from almost 5K to 4K.

For more detailed insights and analysis, Sensor Tower's platform offers an in-depth look at the app performance metrics and trends in the delivered meal kits and specialty foods category.